Job Description

The Social Media Content Creator at Lovisa is a creative and strategic role responsible for producing engaging and on-trend content that captivates audiences across TikTok, Instagram, Facebook, and Pinterest. With a primary focus on content creation (70%), this position also emphasizes data analysis (30%) to measure and optimize performance.

Working closely with the Head of Social Media and broader social team, the ideal candidate will have a passion for jewelry, fashion, and pop culture trends, as well as the ability to create high-quality content and derive actionable insights from social media analytics.

Key Responsibilities:

Content Creation (70%)

• Develop and execute on-brand, engaging content for TikTok, Instagram, Facebook, and Pinterest, including Reels, Stories, and static posts.
• Manage the content calendar, ideating and scheduling posts to ensure consistency and alignment with campaign goals.
• Create trend-driven content, staying attuned to emerging styles and formats that resonate with Lovisa's audience.
• Edit videos with overlays, music, and text, ensuring high-quality output optimized for each platform.
• Collaborate with the team to style jewelry for photo and video shoots, maintaining Lovisa's brand aesthetic.
• Work closely with the Community Content Lead to integrate user-generated content and respond to engagement trends.

Data and Analytics (30%)

• Monitor and analyze social media performance metrics, including engagement rates, reach, and follower growth.
• Provide regular reports with actionable insights to refine content strategy and improve results.
• Utilize analytics tools to identify trends and opportunities for optimizing posting times, formats, and messaging.
• Support the team in setting and tracking performance goals, aligning analytics with overall business objectives.

Skills & Attributes:

• 2-4 years of experience in social media, with a strong emphasis on content creation.
• Proficiency in editing tools (e.g., InShot, CapCut, Adobe Premiere) and analytics platforms (e.g., Sprout Social, Hootsuite, or similar).
• A creative eye for producing visually compelling content that aligns with current trends.
• Strong analytical skills to interpret data and make strategic recommendations.
• Excellent organizational skills to manage content calendars and multiple deadlines.
• Passion for jewelry, fashion, and pop culture with a deep understanding of social media trends.
• Strong written communication skills with the ability to craft captions that resonate with diverse audiences.
• A collaborative mindset and willingness to adapt to feedback.

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