Job Description

Are you deeply passionate about the power and potential of social media, constantly exploring new trends and formats? We’re seeking a creative Social Media Content Creator who excels at translating their enthusiasm for social media into a vibrant, engaging online presence for our flagship product, LivePlan. 

Your mission is to captivate, connect with, and educate startups, entrepreneurs, and small business owners by creating social media content centered on business planning and financial management. 

Leveraging your expertise—especially in short-form video for YouTube, TikTok, and Instagram—you will transform your understanding of what works on social into strategic content that builds community, drives engagement, and solidifies LivePlan's position as an essential resource for growing businesses.

This is a full-time position reporting to the Content Marketing Manager. The starting pay may range from $60,000 to $80,000 per year, depending on experience. 

NOTE: this is a hybrid position located in Eugene, OR.

Role Summary:

The Social Media Content Creator is responsible for developing engaging social media content on business planning and financial management to attract and educate startups, entrepreneurs, and small business owners. This role combines creativity, strategic thinking, and analytical skills to build and engage audiences across key social media platforms (YouTube, Instagram, LinkedIn, Facebook, TikTok, and Reddit). 

Responsibilities:

• Develop organic social media content strategies aligned with LivePlan's objectives (informed by data and VoC), and translate these into actionable social media content calendars.
• Create compelling short-form video content with a primary focus on YouTube, TikTok, and Instagram, while strategically managing our presence on Reddit, Facebook and LinkedIn.
• Proactively research, test, and apply the latest social media trends, platform features, and best practices.
• Continuously analyze performance metrics and conduct content tests (e.g., A/B testing on formats, captions, timing) to identify optimization opportunities for enhancing engagement and reach.
• Collaborate closely with the Content Marketing and Acquisition teams to align organic social content with overall marketing strategies, develop new content ideas, and provide optimized assets for paid social advertising campaigns.
• Manage and engage with LivePlan's online communities by responding to comments, messages, and mentions, fostering positive interactions and building brand loyalty.
• Actively seek out and participate in (and/or monitor) online communities frequented by small business owners, to identify emerging trends in their interests, and understand their real-time needs.
• Build, launch, and collaboratively manage LivePlan's creator partnership program, establishing relationships with creators to produce engaging content that accelerates audience growth across our channels.

What success looks like in this role:

Establish LivePlan as a Go-To Resource on Social Media : Become a trusted source for engaging, educational content on business planning and financial management for startups and small businesses across key social platforms.

Objective: Drive Measurable Audience Growth & Engagement: Significantly increase the reach and engagement of LivePlan's target audience on primary social channels (YouTube, Instagram, and LinkedIn).

Key Result: Increase average monthly unique reach across primary channels (YouTube, TikTok, Instagram) by 5-10% MoM.

Key Result: Increase total combined followers/subscribers across YouTube, TikTok, and Instagram

Key Result: Maintain an average monthly engagement rate (total engagements / total reach) of 3% while scaling our overall reach

Objective: Drive Leads into our Marketing Funnel: Utilize social media content and community interactions to generate qualified leads and move prospects through the marketing and sales funnel.

Key Result: Drive 2,000+ new sessions to the LivePlan blog/website per month originating from organic social channels (measured via GA4), with sustainable QoQ growth.

Key Result: Generate 50+ new Marketing Qualified Leads (MQLs) directly attributed to organic social media CTAs and trackable links, with sustainable QoQ growth.

Objective: Amplify Brand Reach through Strategic Partnerships: Expand LivePlan's visibility and credibility by building and managing a successful content creator partnership program.

Key Result: Establish active (content published) partnerships with 5-10 new relevant content creators in the startup/small business space per quarter.

Key Result: Generate 20,000+ impressions cumulatively across all partner content featuring LivePlan per quarter, with sustainable QoQ growth.

Key Result: Drive 500+ new qualified website visits attributed to partner-specific tracking links or codes per quarter, with sustainable QoQ growth.

What you bring to the job:

1. Passion for supporting startups and small businesses
2. Willingness to learn about business planning and financial management topics
3. Expertise in social media platforms and audience building
4. Experience developing effective social media content strategies
5. Analytical mindset with a deep understanding of social media metrics
6. Self-motivated with the ability to take initiative
7. Continuous learner, staying updated on digital marketing trends
8. Strong creative skills in video editing, and storytelling (proficiency in Descript is a plus!)
9. Excellent communication and team collaboration abilities

Preferred Technical Skills:

• Proficiency with social media management platforms (e.g., Sprout Social) for scheduling, engagement, and analytics.
• Strong skills in Descript (or similar tools) for video/audio editing tailored to social media content.
• Proficiency in Canva (or similar tools) for designing engaging visual content and graphics for social media.
• Experience with Monday.com (or similar project management tools) for task management, collaboration with peers, and content calendar management.
• Familiarity with HubSpot and GA4 is a plus!
• Aptitude for quickly learning and adopting new digital marketing tools and technologies.

Relevant education and experience: The following contributes to success in this role, but isn’t required if you have demonstrated abilities to be successful in this kind of work.

1.  Bachelor's degree in marketing, business, or a related field, or equivalent experience

2.  Significant experience in video creation, editing, and production

3.  Proven track record of building engaged audiences on social media platforms

4.  Familiarity with business planning and financial management concepts

5.  Experience with social media analytics and reporting tools

Marketing Team Values: 

The marketing team exists to build the digital infrastructure that supports a successful business model at Palo Alto Software. We do this by effectively communicating the value of our products and services to the many industries and customer personas we serve, resulting in a growing customer base month over month. We constantly strive to work with our product, sales, and support teams to attract and delight customers.

Core values of the Marketing team (the 6 C’s):

• Collaboration
• Communication and clear expectations
• Character and camaraderie 
• Creativity and innovation
• Coordination and well-managed process
• Customer-focus

About our Palo Alto Software

We’re a friendly team of 50+ diverse, world-class experts. Each team member demonstrates our company values while adding positive contributions to our culture. Please review all the information on our culture at this link before applying to find out if it's a place where you can thrive:  

Please visit liveplan.com to learn how our products help achieve our mission to help people succeed in business. We believe that when we help one small business owner grow their business, we’re helping an entire community.

Our employees are independent thinkers and creative problem-solvers who enjoy work-life integration and full, interesting lives. We believe in candor with kindness and work with meaning. We are an equal-opportunity employer and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. See our statement on equity, diversity, and inclusion here.  

Our location in Eugene supports access to interesting and challenging work in a growing tech scene in the beautiful Pacific Northwest. Eugene’s commute times and our drinking water from the McKenzie River Watershed are some of the best in the nation, and homes are more affordable than you’d find in Portland, Seattle, or the Bay Area.

Benefits we provide:

• Hybrid in-office & remote work
• Flexible work schedule and no-meeting Fridays
• Career development support
• Competitive salary
• Health / vision / dental / ortho
• Flexible Spending Account (FSA)
• Health Reimbursement Account (HRA)
• Paid time off increases each year 
• Paid holidays and Winter Break
• Paid community volunteer time and grant committee
• Roth or Traditional 401(k) with a 4% match
• Discounted gym membership or wellness program rewards
• Fun company events and LiveWell committee
• An inclusive environment
• Values-based company culture
• And much more

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